Professional Experience

Sept 2022 - March 2023

F84 Games

Marketing & Operations Associate

• Collaborate with the exec team to devise strategic campaign directions for player acquisition and retention across studio's live game titles
• Track and analyze KPIs to pivot campaign strategies as necessary
• Orchestrate and execute multiple live streams showcasing the studio's latest projects, effectively leveraging these events as sales collateral
• Manage and maintain the studio's CRM software to efficiently track
ongoing business deals, investment opportunities, and other important information
• Edit and maintain the studio's website, ensuring that content is up-to date and visually appealing
• Design and create high-quality gameplay trailers for studio's current and upcoming game titles, instrumental in driving pre-sales and generating buzz in the gaming community

June 2021 - July 2022

Jam City

Influencer Strategy Associate

• Identified and managed roster of taste-makers to promote title-specific, digital marketing initiatives that align with Jam City and relevant IP.
• Worked in conjunction with internal team and talent agents to conceptualize and deliver creative concepts that produce a clear scope of work and engaging deliverables across a diverse range of channels.
• Worked with the marketing team to determine content goals that speak to the specific IP's fandom.
• Managed, negotiated and facilitated payments for creators/agencies/ managers based on contract rates and deliverables.
• Maintained "in real time" communications with creators to ensure creative freedom and meaningful partnerships with Jam City.
• Tracked and reported on metrics from campaigns.

December 2020 - Present

Jam City 

Executive Assistant to the CEO

• Worked closely with the CEO and executive team to meet deadlines and facilitate connections with clients and investors.
• Managed ad hoc assignments and projects as directed by the executive team.
• Maintained a professional and confidential demeanor while providing critical support to high-level executives.
• Coordinated scheduling and travel arrangements to ensure efficient executive operations.

July 2019 - December 2020

Creative Artists Agency (CAA)

Executive Assistant, Corporate Communications

• Compiled daily industry news briefs and internal tracking reports for key agency projects, ensuring executives were up-to-date with the latest information.
• Coordinated complex travel arrangements for agents & executives within the department, ensuring timely and efficient travel logistics.

Summer 2018

Beyond Marketing LLC.

Marketing Intern

• Assisted marketing team with assignments on behalf of Lexus, LIFEAID Beverage Company and The CrossFit Games.

• Designed and implemented multiple automated messenger bots to handle online customer service questions through channels such as Facebook Messenger and Zendesk.

• Analyzed social media reaction and prepared reports following key events.

• On-site assistant for multiple product photo shoots.