Professional Experience
What I’ve done...so far
2023 - Current
Coda Payments
US Account Manager
• Maintain and grow key partner accounts while driving total payment volume generated from the Americas and EMEA
• Regularly attend industry trade events such as; GDC, DICE, GamesBeat, etc. with the intention of increasing company awareness and capturing new client business
• Develop customized proposals and business cases for prospective clients, showcasing Coda’s many value propositions and driving interest in tailored monetization solutions
• Collaborate with cross-functional teams to deliver tailored monetization solutions, establishing the framework for Coda’s Custom Commerce offering, which has since been replicated for multiple gaming publishers
• Oversee end-to-end project execution, from strategic planning and client consultation to product development and post-launch optimization, ensuring seamless integration with publisher needs and goals for Coda's Custom Commerce offering
2022 - 2023
F84 Games
Marketing & Operations
• Collaborated with the exec team to devise strategic campaign directions for player acquisition and retention across studio's live game titles
• Track and analyze KPIs to pivot campaign strategies as necessary
• Orchestrated and execute multiple live streams showcasing the studio's latest projects, effectively leveraging these events as sales collateral
• Managed and maintained the studio's CRM software to efficiently track
ongoing business deals, investment opportunities, and other important information
• Design and create high-quality gameplay trailers for studio's current and upcoming game titles, instrumental in driving pre-sales and generating buzz in the gaming community
2020 - 2022
Jam City
Influencer Strategy Account Manager
• Identified and managed roster of digital influencers to promote title-specific, digital marketing initiatives that align with Jam City and relevant IP
• Worked in conjunction with internal team and talent agents to conceptualize and deliver creative concepts that produce a clear scope of work and engaging deliverables across a diverse range of channels
• Worked with the marketing team to determine content goals that speak to the specific IP's fandom
• Managed, negotiated and facilitated payments for creators/agencies/ managers based on contract rates and deliverables
• Maintained "in real time" communications with creators to ensure creative freedom and meaningful partnerships with Jam City.
• Tracked and reported on metrics from campaigns
2019 - 2020
Creative Artists Agency (CAA)
Executive Assistant, Corporate Communications
• Compiled daily industry news briefs and internal tracking reports for key agency projects, ensuring executives were up-to-date with the latest information
• Coordinated complex travel arrangements for agents & executives within the department, ensuring timely and efficient travel logistics
2018
Beyond Marketing LLC.
Marketing Intern
Assisted marketing team with assignments on behalf of Lexus, LIFEAID Beverage Company and The CrossFit Games.
Designed and implemented multiple automated messenger bots to handle online customer service questions through channels such as Facebook Messenger and Zendesk.
Analyzed social media reaction and prepared reports following key events.
On-site assistant for multiple product photo shoots.